IDEA: Find the essence of SXSW through its polar opposite.
WHAT: A space that filters out any sound or color. In this 40' long room visitors walk through alone, excluded from any other visual or audible manifestation but themselves. Friday, March 11, from noon till 10:00PM, on 5th and Trinity St in Austin, Texas.
WHY: As ears and senses adapt to this black hole in the heart of the sensory overload, the visitor becomes the sound.